Like most businesses, you’ve probably spent a considerable amount of time and money investing in your brand image. Your brand says a lot about you. It conveys what you do and how you do it. It’s the face of your company that you project to your customers. Thoughtful and strategic branding creates recognition. Recognition creates trust and leads to loyalty.

To be successful, all aspects of your business have to align with your brand — from stationery and business cards, to advertising, to your employee uniforms.

Your people are one of your most important assets. They’re the ones who interact with your customers and are brand ambassadors for your company. It’s important that their job uniforms are reflective of the brand you’ve worked hard to develop.

A Branded Employee Uniform Policy Has Many Advantages

Professionalism and Trust

Professional image uniforms play a big role in your branding efforts – in fact, they can serve as a walking billboard of who you are and what you do. Employee uniforms show consistency throughout your organization and project a level of professionalism. Every employee acts as an extension of your business — from the front desk person who welcomes your visitors, to the salesperson who consults with customers, to the technician that services their needs. Each adds value and reinforces your brand.

Recognition

Customers doing business in a fast-paced, busy environment may have a difficult time knowing who they can turn to for assistance or what job function an employee might have. Employee uniforms can easily identify job roles and responsibilities creating a better customer experience. Customization with emblems allows names, title or departments to be incorporated into uniforms to further assist customers and personalize your team.

Safety and Security

Whether it’s for security or safety compliance, employee uniform policies help easily identify employees for security reasons and can give visual cues to job roles. In highly regulated areas such as oil and gas or electrical, employee uniform policies can also help maintain industry standards and compliance, as well as help protect your employees.

Employee Satisfaction and Pride

Professional image uniforms create pride of ownership for wearers. They help create team unity and tell employees that they’re an important part of a bigger picture. When a company invests in its people and shows employees that they’re a valuable member of the organization, employers can reap the rewards of increased employee satisfaction and retention in return.

What to Consider with Uniform Branding

Creating a branded uniform program doesn’t have to be difficult. A very effective approach is to partner with a trusted leader like Vestis™. When you go with a rental service for employee uniforms from us, you get:

One-Stop Source

There’s no more shopping around or sourcing for all your employee uniform needs. From work shirts and chef coats to work pants and coveralls, Vestis has what you need to outfit your employees and promote your brand with a professional look.

Variety

Vestis can outfit your entire team. We carry a large assortment of sizes, styles, colors and fits and specialize in many industries including manufacturing, healthcare, automotive, food service, food processing and more.

Customization

We can support your brand by adding your logo with eye-catching screen printing or embroidery. We’ll also add emblems with names or departments.

Delivery and Laundering

Every week we’ll pick up your soiled laundry and replace them with clean job uniforms.

Inspection and Repairs

We’ll inspect and make sure your uniforms can stand up to the rigors of your employees’ job demands while maintaining a clean, professional image. This is particularly important for safety uniforms such as flame-resistant garments which need careful laundering and repairs to help maintain compliance and safety standards.

Dedicated Service

A dedicated Route Sales Representative will deliver your employee uniforms on time as promised so your team is ready to tackle their important work and maintain on-the-job productivity.

Branded Workplace Supplies

In addition to uniform branding, we can help you with branded floor mats and other workplace supplies delivered to your location such as restroom products and first aid kits.

Contact Vestis today to learn how you can promote your brand image through our rental uniform programs.